5 Ways APIs Can Benefit Every Telco
Although the telecommunications industry was one of the first sectors to take an active interest in application programming interfaces (APIs), carriers have not fully capitalized on the business opportunities APIs present. However, the market for APIs is growing quite rapidly, with the global telecom API market size accounting for USD$ 206.14 billion in 2021. Now, as web and mobile technologies evolve, it is becoming essential for every telco carrier to leverage APIs in some form.
More and more consumers are expecting telco services to be embedded in a range of platforms, notably mobile devices, web browsers, and game consoles. To remain competitive in this context, telcos must use APIs to increase their agility and the efficiency with which they adapt to technological change. By exposing services for reuse across multiple ecosystems, APIs greatly simplify the process of delivering services via mobile networks and the web.
There are a variety of ways that leveraging APIs can help telcos stay competitive in today’s rapidly changing technological environment. In this blog, we’ll present five of the key benefits APIs can provide telcos in their quest to meet ever-changing consumer expectations in a digital world.
1. Optimizing the Efficiency of New Service Development
Developing new products and partnerships relies upon exposing the most unique and useful assets from within the network. All carrier networks contain a wealth of unique resources, but repurposing these resources is the quickest, most cost-effective way to deliver innovative new services. However, conventional software development processes would require telcos to build new services from scratch, which is unacceptably slow and expensive in the current climate.
If delivered correctly, APIs provide the quickest, most cost-effective way for a telecommunications carrier to repurpose its existing network services and information assets.
By exposing network resources using RESTful APIs, (REST stands for representational state transfer, an API standard) telcos can quickly leverage their existing investments to build innovative new products and services.
Even when creating new services from scratch, an API-centric approach makes it possible to build services that can easily be repurposed across multiple platforms. It is also important to tailor the delivery of APIs to suit the developer audience –which may be internal employees, partner developers or long-tail app developers.
2. Maximize Technological Innovation Internally
In an increasingly competitive and technology-driven market, telcos need to innovate new ways of delivering their services. Being able to swiftly digest and access necessary information and resources across one’s network is essential, enabling and optimizing innovative internal development projects. APIs help makes it possible to expose existing resources as reusable services for delivery across new media, platforms, and applications.
APIs provide ways to monitor and control network usage, providing practical data on usage, operational efficiency, and errors, in order to enhance internal processes. APIs speed up and simplify the process of delivering innovative new services while reducing the cost of development and giving telcos access to a wider pool of IT developers. In today’s highly digital environment there are simply more Web and API-focused developers than traditional, specialist telco developers, which makes being able to reach out to these developers critical for telcos.
3. Leverage the Rise of HTML 5 and the Open Web
The online world is changing, as standards like REST, HTML5, and other innovations in mobile and cloud technologies revolutionize the way people use the Web. Today’s Web is an open ecosystem where key services like identity and payment are no longer completely dominated by major players like Apple, Google, and Microsoft.
Simply put, these standards and innovative technologies are allowing people to do more online, from a greater variety of locations and platforms. The openness of these innovations means applications and services are increasingly portable across devices, which introduces a range of potential opportunities for telcos.
In this new open ecosystem, telcos with serious API strategies will be perfectly placed to provide vital services like in-app payment and identity federation. In the coming years, emerging technologies, such as 5G, AI, IoT WebRTC, and Firefox OS, will create ever-more business opportunities for API-enabled telcos
4. Partner with Enterprises to Support Multiple Devices
To remain competitive, just about every kind of enterprise needs a mobile and remote worker strategy. People expect swift mobility in the digital world, and organizations that cannot deliver it will suffer. Because of this emphasis on mobility, enterprises in every industry are looking for ways to leverage the pervasiveness of smart devices and apps to optimize customer service and employee efficiency.
Furthermore, business techniques like “Work From Anywhere” have made employee mobility a reality and multiplied the urgency for enterprises to address the opportunities and challenges mobility presents. This offers opportunities for telcos to partner with enterprises of all sizes and verticals, in order to deliver resources that enable the delivery of mobile services to customers and employees.
This also creates opportunities for API-enabled telcos, which have the network resources that enterprises need. APIs allow telcos to give enterprises access to these resources. By pre-integrating telco APIs into their mobile strategies, enterprises can leverage the power of the network to get quicker, more effective results.
5. Reach Developers and Speak their Language
Developers will be at the core of any successful API strategy. API-enabled telcos need ways to engage and educate developers. Simply put, there is no point in having APIs if you do not have developers building powerful services that leverage these APIs.
Developer engagement is about more than publishing an API via a portal, it is about giving developers a truly frictionless environment and an inspiring support network. Whether these are internal, partner or long-tail developers, it is vital to provide developers with the necessary tools they will need in order to be productive.
Providing an experience that is seamless, informative, and fun for Web API developers will lead to the creation of more and better applications using services enabled by your APIs. Providing this environment includes testing tools and discussion forums delivered via an online portal, documentation, and even special events like hackathons and developer challenges, which help developers reduce stress and create a better work culture.
Kandy’s RoleAt Kandy, we see the impact that APIs are already having on the business world, and understand that the technology is only going to become more essential to both telcos and enterprises as society ventures further into the digital era. This is why we developed our Kandy Communications as a Service (CPaaS) platform, which allows CSPs and enterprises to leverage a range of easy-to-use communications APIs and SDKs to provide differentiated user experiences and make communications an integral part of user processes and applications. And not just the traditional communications APIs such as voice, video, chat, and more, but APIs for multi-service integration of users, phone numbers, and SIP trunks for services such as Microsoft Teams Direct Routing as a Service and SIP Trunking as a Service (STaaS).
Kandy is enabling developers to communication-enable applications and products for carriers, enterprises and ISVs, making it easier for them to offer and consume communication services from anywhere, anytime. And to help them collaborate with partners and maximize employee productivity.
By delivering value-added capabilities, Kandy’s CPaaS can help service providers accelerate the deployment of digital transformation for their enterprise customers, By offering provisioning, billing, and other management APIs, Kandy CPaaS enables carriers to own and maintain the trusted relationship with their end customers, and to quickly roll out and monetize new services that help boost user retention, drive revenue growth, and optimize the total cost of ownership.
Overall, to keep pace with technological change and remain competitive, telecommunications carriers must use APIs to open up their network services for quick repurposing across a range of devices and platforms. With Kandy’s help, telcos can be sure they’re going to market swiftly and efficiently with compelling new services and applications for their customers.