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by Bita Milanian, SVP, Global Marketing, Ribbon
The tragic disaster in Houston and surrounding areas in Texas - the state where GENBAND is headquartered in the U.S. - reminds us how important it is to be ready to respond and help when hurricanes, tornados, earthquakes and floods impact communities on an increasingly large scale.
Our employees located in Dallas, only a few hours drive from Houston, have been opening their homes to families, friends and loved ones. I know many colleagues and friends who have already donated to relief efforts and are trying to assist in other ways as well.
But there is more we can do, as an industry, and as innovators, given the importance of communications networks during times like this. Back in 2001, on September 11, for example, while "telephone networks" were destroyed, the Internet enabled IP communications that were essential to bringing the city back. At the global fiber optic company where I was a member of the marketing team, all our efforts turned to ensuring communications continued to flow, given the natural resilience of fiber, at a time when networks were just beginning to transform away from TDM to IP. We were so proud, then, to be able to support real-time communications even as we helped rebuild our customers' facilities, which were completely destroyed.
Photo courtesy of Slate
The thousands of lives lost that day will never be forgotten, and today I am exceptionally proud again to be part of the real-time communications industry as the GSMA announced a Disaster Response Innovation Fund.
Their idea scales, and is incredibly timely given recent natural disasters affecting so many thousands of people.
GSMA's fund has been designed "to spur development of mobile technology solutions to assist and empower people and communities affected by humanitarian emergencies, and to strengthen disaster prevention, preparedness and response," according to their news release.
The fund was launched with the support of the United Nations Sustainable Development Goals in order to extend the impact of mobile communications, and building resilient infrastructure, including fiber, to make every community more "inclusive, safe, and sustainable.”
Photo courtesy of GSMA
In closing, the GENBAND team sends our thoughts and prayers out as always, to all those impacted by natural disasters.
We applaud the GSMA, its partners, and the innovators who are focused on creating life-saving networks and applications, as the world continues to come together to support communities in their greatest time of need.