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by Sacha Gera, Senior Vice President, Cloud Products at Ribbon
Disruption is happening all around us in the incredibly fast-moving world of real time communications (RTC).
Over a decade ago, enterprise IT teams made a strong push to the cloud and succeeded. They lowered costs, enabled innovation, unlocked the value of data analytics and delivered a more secure computing environment than when they were responsible for running all computing on-premise.
RTC has emerged as the second, massive wave in organizations’ transition to the cloud. They have greater confidence today in adopting cloud-based voice and video communications sessions, which are increasingly being integrated into business workflow and applications.
For the most enlightened enterprises, part of this movement to the RTC cloud includes embracing
At the same time, the market is relatively new, definitely “hot,” and therefore fragmented with many new competitive players.
What happens when enterprises start comparing their options – especially those with the exact same platform? The price wars are on and enterprise decision makers are in a “buyers’ market” when they ask the right, time-tested questions: which platforms will deliver the reliability, quality and guarantees of service our business needs – and at what price?
It’s easy to become enamored with the easier and cheaper ways to do things.
But ask a seasoned enterprise technology or security leader about why they haven’t adopted a wild-west strategy by allowing employees to use consumer-style applications to conduct official business and they will tell you straight out: these applications are free for a reason.
Consumer versions of applications typically have very limited controls and put businesses at risk of losing confidential information, private data and overall visibility into communications, a particularly thorny issue given certain compliance regulations and corporate policies.
Instead, enterprise decision makers are pushing to implement modern solutions, which better integrate with their cloud infrastructure and deliver the functionality required by employees in addition to the
What should enterprises evaluate as they create their migration strategies away from premise-based and legacy hosted-private branch exchange (PBX) solutions, and into the future of truly secure, unified real time communications platforms?
Ultimately, enterprises need to fully understand a solutions’ ability to meet their business needs, while ensuring new IP-based services are secure and won’t compromise an enterprise’s data or reputation.
This includes asking:
A clear vision, improved economics, advanced capabilities, a proven commitment to service and a track record of true partnership are key drivers for enterprises, especially when it comes to something as serious as migrating voice, messaging and video to the cloud.
In the switch to IP telephony and VoIP applications; the more some things change (technology) the more some things remain the same (trust).